Use the unique access card provided with all new copies of this book to log on to and Succeed in your studies, enhance your understanding and improve your grade. Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy.
Track your progress with self-assessment questions and a personal gradebook. Reinforce key concepts using audio downloads, animated models and quick tests.
Includes key contemporary strategic issues such as internationalisation, corporate governance and social responsibility. Excites your interest with intriguing strategy stories of organisations such as eBay, Virgin and (PRODUCT) RED/Gap. The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Corporate Strategy and is particularly aimed at those studying strategy on short courses.ĭelivers the essential concepts and techniques of strategy in 10 chapters.
